J.C. Penney to Reinvent Itself

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Maria Halkias:

Gone are the dollar and percent-off coupons, morning only sales, additional markdowns at the register and all the “gimmicks,” Johnson said. It will get rid of signs with promotional prices above the racks telling shoppers how much of the artificially inflated “full” prices they’re getting. To make things even more simple, prices will no longer end in 99 cents.

Now that sounds refreshing.

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